How to Run a Giveaway on Instagram?

The question of how to make a raffle on Instagram and how to reach more audience with this method is often wondered. Raffling on Instagram is one of the top marketing strategies. Today, influencers, businesses and other users organize sweepstakes both to increase followers and to attract other users to the profile. Instagram sweepstakes are held by offering free services or products to the people determined among the accounts that comply with the criteria such as liking the post you have predetermined, commenting, tagging people.


Steps to Make a Giveaway on Instagram


First, you need to get permission to run a giveaway on Instagram. Then you should determine the services and products you will offer with the raffle. The more interesting and desirable the gift you want to give, the more interest in the raffle increases. For example, if you have an accessories store, you can give away one of your products. If you are a publishing house, you can get a book or book set. If you are a graphic designer, you can ask to give away one of your graphic design services for free. Many more examples can vary depending on what you do and the theme of your account. Here are some of the details you should pay attention to after determining the gift you will offer:


  • The step of preparing an Instagram giveaway post and designing your giveaway image is very important. Your image should have a striking and simple design. The service or product you want to give away should be clearly visible in the image.
  • When preparing your giveaway post, specify the conditions of participation in the description section. You should set your expectations from your followers according to your purpose and goal. For example, you can ask participants to tag a friend in the comment. Likewise, you can provide a condition to share your post in their own stories.
  • You can advertise to make your giveaway post successful. After creating your attractive visual, set the conditions for participation and place a sponsored ad.
  • Set the end date and time of your sweepstakes campaign. Setting a time limit mobilizes participants. Thus, engagement increases quickly.
  • Find an online Instagram sweepstakes site. You can use a sweepstakes program to determine the winner. These programs can make your sweepstakes process easier.


How to Run a Giveaway on Instagram


There are many applications and sites offered for the program and use of raffle draws on Instagram. With these sites, you can easily make a raffle for free. Instagram sweepstakes tools find all comments under the URL you specify. Then, according to the criteria you specify, the raffle winner is automatically determined and sent to you. You can take a video recording to determine the winner. Sweepstakes programs that combine all these in their structure can provide an advantage because they are completely free. For this reason, we recommend that you use these sites if you want to make a raffle. Wask.co, Simpliers style sites that you can use to make a lottery will be useful to you.

Determining Instagram Giveaway Results

Having a fair giveaway on Instagram is very important in the eyes of your new users. For this reason, it is recommended that you use professional raffle sites and record this raffle on video instead of choosing a person from the head. When you get a completely fair and objective result, trust in your profile will increase. Alternatively, you can broadcast live. In the same way, you can start sharing the result of the lottery. Making a lottery by broadcasting live will also increase your interaction rate. Adhering to the deadline you set for your sweepstakes and sharing it with your users in a completely transparent way is an important issue that you should pay attention to in terms of trust.

What to Consider When Running an Instagram Giveaway?

There are some details you should pay attention to in order to increase the rate of participation in the Instagram giveaway and to achieve a successful giveaway result. First of all, you should not put a long time interval when making a raffle. Otherwise, those who participate in your raffle may not wait for the result after a while and withdraw. Apart from that, it can forget the draws you have prepared. When determining the lottery, be sure to determine the noble and reserve persons. If the noble people do not reach you, you can reach the substitutes. Apart from that, you can present your raffle gift. After congratulating the winners, be sure to tell them to contact you. In this process, attract the attention of your new followers and keep them with you.


The successful outcome of the giveaway means that the incoming followers remain stable on your profile. At the same time, be sure to set yourself a raffle goal so that your efforts are not wasted.


  • Gaining followers
  • Driving traffic to your website
  • Receiving likes and comments
  • Ability to redirect your blog content
  • Email subscriber acquisition

One or more of these purposes can be used. Likewise, a raffle can be held for the work you do or the recycling you need. If we look at how to make a raffle on Instagram, first determine your purpose. Then you can start preparing an effective sweepstakes promotional post.


How to Write an Instagram Giveaway Post?


After determining all the details about your giveaway, another important issue is the question of how to write an Instagram giveaway post. You should avoid too much complexity when creating an Instagram giveaway. You need to simplify the terms as much as possible and make short sentences in the description section. Otherwise, your sweepstakes may not attract the attention of your social media audience. In the description section, you must first determine the rules of the sweepstakes. However, you can decorate it with a few sentences that will attract the attention of users beforehand. You can review Instagram giveaway examples to create these sentences. You can examine the sweepstakes description sections of users who are in a similar sector with you.


After Instagram giveaway images, giveaway posts, which are very important, are important for capturing high interaction. As a result, if we look at how to make a giveaway on Instagram and which details you should pay attention to, we can say that it is possible to talk about all these. It is important to attract the attention of your users and make your content and profile more recognizable. For this reason, you can start making sweepstakes immediately. In general, you will be able to prepare your sweepstakes content in the best way with the details of how to make a sweepstakes on Instagram.